The separation of content from the printed book has a lasting impact on product strategy, production, marketing and distribution of book content. In a global content market, digital products must be distributed reliably, quickly and securely in a rapidly developing trade sector. Availability and discoverability are the key to success in eBooks, as they become mainstream in Europe and other developing digital markets.
Availability of products in all channels and secure dealings with shops are the first steps. Then comes the question of how customers will find the titles in the future. The user experience and discovery experience vary greatly among the popular eBook shops and are still in need of development. Along with analysis of sales reports and continual improvement of metadata, trade marketing is becoming increasingly important. How do I turn an available product into a discoverable product? How do I get placements and cooperation with major eBook shops that will enhance sales? Which marketing tools help with circulating titles, information and text samples in the social web? On which platforms and communities must title metadata be available? How do I guarantee the quality of this information and that it can be updated?
Creating smart data
It is essential that publishers are able to quickly draw the right conclusions from their own digital strategy. Which title and which genre have been successful in which sales channel and at which price in the various countries?
We live in a world of constant “beta”, where we have to keep on checking and updating strategies and marketing. Publishers have to sift out the relevant smart data from the mound of data available and turn it to practical use. Speed and perfect analysis are increasingly becoming crucial factors for the success of digital publications.
eBook distribution made easy
Bookwire was established in 2009 with the aim of offering a service to independent publishers of all sizes, in order to open up the new digital market quickly, simply and skilfully, from production and quality management, distribution and marketing in all relevant digital sales channels to transparent statements and analysis of all sales.
Bookwire provides solutions for publishers that want a slice of the digital pie while it is still hot, quickly, flexibly and with as much technical and content-related know-how as possible. Together with our clients, we have created distribution solutions for digital and audio books that facilitate future-orientated, fast, reliable and successful global distribution and marketing of digital content.
Changing challenges of the digital market
Not a week goes by on the digital market that doesn’t bring with it a technical innovation, a new sales channel, a new business model or a new marketing tool to which a content provider needs to react. A clean and flexible technical process chain is essential for implementing new product strategies. This process chain enables a response to be made to demands and publishers’ innovations to catch on in the shop and with customers.
Bookwire helps publishers to cope with the challenges of reduced innovation times, rapid product-publication cycles, global distribution, the new eBook player, new quality management requirements as well as new legal issues. By pushing ahead with innovation and trial and error today, we gain the competitive advantage for tomorrow.